Sign lifted into place at new food market in Huntington Center

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Workers from the New Haven Sign Co. put the new outdoor sign in place for the Common Bond Market in Huntington Center last Thursday. (May 15 photos by Brad Durrell)

The sign — about 7-feet by 7-feet in size — features the logo of the new business that replaces the Beechwood Market at 40 Huntington St.

“It looks good,” said Joshua Elliott, who will oversee the natural foods store and is one of the co-owners.

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After extensive renovations, the store now is expected to open on or about May 30.

Inside the store, nonperishable items already are being put on store shelves. A long row of plastic bins that will contain items sold in bulk — such as coffee, cereal, nuts, pasta, rice and trail mix — has been installed.

 

Crane was used in the process

Three workers from the Northford-based New Haven Sign Co. installed the sign on Thursday, first placing brackets on the storefront and then using a crane to lift the sign into place at the front of the store.

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Peter Deyo, owner of New Haven Sign Co., said the sign took about eight weeks to make. Deyo said it has an extensive-cut aluminum face with push-through letters and the store’s logo.

It is internally illuminated with what Deyo called a “halo light.”

 

Renovated on inside and outside

Renovation work began last November on the 6,500-square-foot store, which has been essentially gutted on the inside. On the outside, the landlord has upgraded the facade and added a new entryway.

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The new market’s name comes from Elliott’s vision of food as something that brings people together, such as when families or friends share meals. “I see food as a cohesive bond between people,” he said.

Beechwood Market closed unexpectedly in late August after more than a half-century in business in Shelton.

 

Demographics, corporate activity

The owners of the Common Bond Market are affiliated with the Thyme & Season natural foods market in Hamden, which has been in business since 1997.

A view of the Common Bond Market sign when lit, as shown when the sign was still at the factory where it was manufactured.

A view of the Common Bond Market sign when lit, as shown when the sign was still at the factory where it was manufactured.

Elliott said the new location means regular customers from this area — including Shelton, Milford and Monroe — won’t have to travel all the way to the Hamden anymore.

The area’s demographics and corporate activity and the location’s traffic count are favorable for the business, he said.

 

The partners in the business

Elliott is partnering with his mother, Mary Ellen Stearman, and her fiancé, Mark Woollard, on the establishment.

Shelton-CommonBondSign9Stearman owns Thyme & Season. The Common Bond Market will be a separate business.

Elliott said his mother has taught him the importance of excellent service, good organization, cleanliness, and “treating everyone really well.”

 

A variety of food items

In addition to offering fresh produce and packaged, refrigerated and frozen foods, the Common Bond Market will have a deli counter and sell hot and prepared foods (what Elliott calls “grab-and-go”). The market also will offer hot breakfast items.

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A bulk-bin area will offer a variety of items. In addition, the store will sell nutritional supplements such as vitamins and powders as well as health and beauty items.

Hours at Common Bond Market will be 8 a.m. to 8 p.m. on Monday through Saturday, and 9 a.m. to 6 p.m. on Sunday.

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Joshua Elliott stands inside the former Beechwood Market in Huntington Center, where the new Common Bond Market should soon open after extensive renovations.

Joshua Elliott stands inside the former Beechwood Market in Huntington Center, where the new Common Bond Market should soon open after extensive renovations.

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