University hosts free workshop on using Kickstarter to start a business

Fairfield University will host a free workshop on Kickstarter, a crowd-funding site that helps entrepreneurs access cash to fund a new business venture, on Tuesday, May 26 at 7 p.m.

The Bootstrapping Kickstarter session will explore engineering, entrepreneurship and the process of attracting a large number of investors online to pledge relatively small amounts of start-up money.

The speakers will be Mark Noonan and Doug Lyon, who will discuss the ins and outs of Kickstarter campaigns and Freelancer, the world’s largest crowd-sourcing marketplace.

The workshop, open to the public, will be held in Fairfield University’s DiMenna Nyselius Library Multimedia Room (No. 101).

Has portfolio of 50 products

Noonan, successful entrepreneur and president and founder of Nootools LLC, has built a product concept portfolio of over 50 products, with five in the market at various stages.

His presentation will cover actual case histories from his latest Kickstarter campaign for dog leashes and will illustrate the challenges of building a business from concept inception to the global marketplace.

Noonan’s first major success was the Wovel, a wheeled snow shovel now sold globally under the Snow Wolf brand.

Lyon, a computer engineering professor at Fairfield University, will offer insights into outsourcing using Freelancer. He will discuss average costs, follow-up tactics (is there life after Freelancer?), and success rates.

Series of talks for entrepreneurs

The event is part of a series of talks and workshops at Fairfield University for entrepreneurs. The series is co-sponsored by the School of Engineering and Dolan School of Business, in collaboration with the Inventors Association of Connecticut.

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For details on the Inventors Association of Connecticut, go to