Bill Purcell, president of the Greater Valley Chamber of Commerce, shows he knows what to do with a hula-hoop during a grand opening celebration for the Hoopla Shop, a hula hoop retail store in Shelton. (Photo by Jessica Smalley)

The Hoopla shop is at 415 Howe Ave., Suite 191, in downtown Shelton.

The shop was opened by Nicole Heriot-Mikula, who owns a related educational business called bringtheHoopla LLC. The company custom designs and hand-makes hoops.

For information call 203-615-1116 or go to www.bringtheHoopla.com.