SSI has announced today its acquisition of Instantly Inc., a provider of online and mobile audiences and insights technology tools. With this acquisition, SSI strengthens its leadership position as a global data solutions and technology company by significantly expanding its scale in online and mobile panels. SSI’s ownership of Instantly is effective immediately.
“Clients will greatly benefit from SSI’s acquisition of Instantly and its integration into SSI’s operations and technology portfolio,” said SSI President and CEO Chris Fanning. “We continue to be focused on building large, robust panels globally, and leading-edge technology solutions that enable faster access to respondents, with particular focus on mobile. Combining Instantly with SSI will create attractive scale economies and accelerate our industry-leading product development roadmap with respect to online and mobile-driven solutions,” concluded Fanning.