Shelton company partners with Spirit Airlines on business surveys

A Shelton-based survey research firm has formed a partnership with Spirit Airlines, allowing members of the airline’s Free Spirit loyalty program to join a new business research panel from SSI, Miles for Thoughts.

As Miles for Thoughts panel members, the passengers will earn Free Spirit miles for sharing their opinions.

The Miles for Thoughts program is part of SSI’s B2B inSSItes business sample, in which information is ascertained from members of loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels.

Sharing their opinions

The Free Spirit members will share their opinions to influence products and services from companies around the world.

“The new partnership is exciting for us in that it greatly increases our business sample capacity, especially among younger business professionals,” said Bob Fawson, SSI chief access, supply and engagement officer.

SSI provides sampling, data collection and data analytic services for survey research, reaching respondents in 86 countries. Learn more at