Shelton company partners with Spirit Airlines on business surveys

A Shelton-based survey research firm has formed a partnership with Spirit Airlines, allowing members of the airline’s Free Spirit loyalty program to join a new business research panel from SSI, Miles for Thoughts.

As Miles for Thoughts panel members, the passengers will earn Free Spirit miles for sharing their opinions.

The Miles for Thoughts program is part of SSI’s B2B inSSItes business sample, in which information is ascertained from members of loyalty programs in the travel, leisure and media sectors, along with profiled respondents from SSI’s own proprietary panels.

The Free Spirit members will share their opinions to influence products and services from companies around the world, and get rewarded for their time with Free Spirit miles.

Adds younger business professionals

“The new partnership is exciting for us in that it greatly increases our business sample capacity, especially among younger business professionals,” said Bob Fawson, SSI chief access, supply and engagement officer.

“Miles for Thoughts adds another unique dimension to the Free Spirit program, and we look forward to enhancing our member engagement and growing the size of the Miles for Thoughts panel,” said Bobby Schroeter, vice president of consumer marketing at Spirit Airlines.

About SSI and Spirit Airlines

SSI is a global provider of sampling, data collection and data analytic solutions for survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. Learn more at

Spirit Airlines operates more than 250 flights daily to over 50 destinations within the United States, Latin America and Caribbean.