Shelton firm partners with JetBlue for survey project

A local research company has partnered with JetBlue Airways to allow members of the airline’s TrueBlue loyalty program to join a new business research panel called the Points for Surveys panel.

Members of Shelton-based SSI’s Points for Surveys will earn TrueBlue points for sharing their opinions.

TrueBlue frequent flier members will join members of other customer loyalty programs in the travel, leisure and media sectors, along with selected respondents from SSI’s own panels, as part of SSI’s B2B inSSItes sample.

Members of TrueBlue can earn points even faster through partner programs, such as the Points for Surveys panel.

Companies ‘see the benefits’

“SSI B2B panels are growing rapidly because top brands like JetBlue see the benefits of partnering with SSI to expand their loyalty program offerings and grow revenue,” said Bob Fawson, SSI chief access, supply and engagement officer.

Kelly Roe, JetBlue director of loyalty and partnerships, said the relationship with SSI will add more value for the airline’s frequent fliers.

“We chose to partner with SSI because its unique partnership model provides exceptional value to our members,” Roe said.

About SSI and JetBlue

Based on Research Drive in Shelton, SSI (Survey Sampling International) is a global provider of sampling, data collection and data analytic solutions for consumer and business-to-business survey research.

The company’s staff reaches respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings.

JetBlue Airways carries more than 30 million customers a year to 86 cities in the United States, Caribbean and Latin America.