State begins new tourism campaign for summer travel season

The state is launching a $3.4 million tourism advertising campaign in advance of the summer travel season.

The campaign will continue to use the state’s theme of “Still Revolutionary,” a slogan also being incorporated into Connecticut’s economic development marketing.

“Since launching our strategic marketing initiative to promote the state as a tourism and business destination two years ago,” Gov. Dannel P. Malloy said, “we’ve seen higher visitor spending and job increases in the leisure and hospitality sector.”

TV, Internet, social media, PR

The new campaign will utilize TV and Internet advertising as well as social media and public relations efforts.

The new ads focus on how Connecticut offers travelers a diverse balance of relaxing and active, historic and contemporary, cultural and nature-oriented activities — without having to drive too far.

Many destinations highlighted

Some of the specific destinations and attractions mentioned in the media campaign are:

— Connecticut Science Center (Hartford)

— Brownstone Exploration & Discovery Park (swim, scuba dive in old quarries, Portland)

— Connecticut’s Beardsley Zoo (Bridgeport)

— Foxwoods Resort and Casino

— Infinity Hall (concert venue, Norfolk)

— Lime Rock Park (race track, Salisbury)

— Kent Falls (waterfall and state park, Kent)

— Lake Compounce (amusement park, Bristol/Southington)

— Louis Lunch (restaurant considered birthplace of the hamburger sandwich, New Haven)

— Mayflower Grace (upscale inn and spa, Washington)

— Mohegan Sun

— Mystic Aquarium

— Mystic Seaport

— New England Air Museum (Windsor Locks)

— The Study at Yale (hotel, New Haven)

— Thimble Islands (in Long Island Sound off Branford)

— Tubing on the Farmington River

— Winvian (upscale lodging and spa, Morris)

Ads to run in New York, Rhode Island, etc.

The tourism campaign will run through August and appear in regional markets such as the greater New York City metro, Providence, western Massachusetts and Hartford/New Haven.

A new series of advertisements to promote economic development in the state are slated for release in May.

Adams & Knight, a marketing agency in Avon, created the advertising campaign in partnership with MMGY Global, the world’s largest tourism and travel marketing agency.