Exhibit celebrates milestone for CT’s Erector Set toy
One hundred holidays ago, a 29-year-old Connecticut man brought a product to market that would become an American icon and redefine the holiday season.
As a train passenger, 1909 Yale graduate Alfred Carlton Gilbert had watched the steel tower construction to electrify the New Haven Railroad’s access to the new Grand Central Terminal. At the time, steel and electricity were reinventing America.
Gilbert’s Erector Set of metal nuts, bolts and small motors captured that spirit.
A century later, the Eli Whitney Museum in Hamden will mark the toy’s milestone with “The Erector Set at 100” exhibit and celebration.
Timeline, advertising and many pieces
The exhibition features a timeline of the Erector Set’s evolution and connections to major events of the 20th century. There are Erector Sets with familiar and unfamiliar pieces, and samples of advertising that show Gilbert as one of the early masters of brand management.
There are motors, pulleys and gears. Visitors can try their hand at mastering movement. There are nuts and bolts and girders for visitors to construct a Gilbert box girder to contribute to a skyscraper that will climb 25 feet over the course of the exhibition.
“There is a practical beauty in this toy that still works a half-century past its most glorious days,” said museum officials.
‘Hello Boys’ advertising slogan
The toy was marketed by the A.C. Gilbert Co., with its famous slogan of “Hello Boys.” The Erector Set was one of the country’s biggest-selling toys from its invention into the 1950s. Today, some older sets are heavily sought after by toy collectors.
Its success raises some interesting questions: Can a toy be a learning tool? Can tinkering change the way we think? Can advertising persuade a society to invest in play? Can an expensive toy be a popular toy? Are there boys’ toys and girls’ toys? Is toy safety overrated?
Exhibit runs Nov. 29-Jan. 26
“The Erector Set at 100” exhibit joins Albert C. Gilbert’s model railroad and the Eli Whitney Museum’s annual American Flyer train exhibition, during the holiday season.
The Erector Set exhibit is supported by a grant from the Connecticut Humanities as part of its year-long Connecticut at Work initiative.
The exhibit opens on Nov. 29 and will run through Jan. 26. The Eli Whitney Museum and Workshop is at 915 Whitney Ave., Hamden. Regular museum hours are Saturday from 10 a.m.-3 p.m., and Sunday from noon-5 p.m.
The museum also will be open Friday, Nov. 29 from noon-5 p.m., and have special hours during Christmas week. Admission is free with donations accepted.
Learn more at www.eliwhitney.org.