New company prepares to move into Pine Rock neighborhood


A new company is moving into a commercial building at 8 Algonkin Road in the city’s Pine Rock section.

Marsars Water Rescue Systems recently received zoning permission to occupy the site previously used by Huntington Power Equipment.

According to its website, Marsars sells equipment for making cold water and ice rescues, such as underwater recovery devices, floats, throwing devices, and sled kits.

The company now is on Myrtle Street in Shelton, and had been planning to move to a Canal Street site but that relocation did not work out. Algonkin Road is off lower River Road, intersecting with Seneca Road near Long Hill Avenue.

Planning and zoning staff said Huntington Power Equipment had outgrown the Algonkin Road property, impacting the neighborhood because of noise and frequent vehicle activity.

Marsars should be quieter, will operate four days a week and will have five on-site employees, according to P&Z staff.

Upper floor sign

A company has asked permission to put a wall sign on the outside of an office building.

Barrington Media Group is moving to 4 Armstrong Road from Research Drive, and based on a revised zoning regulation, wants to place a sign with its logo on the third floor of the building.

It would apparently be the only sign on the outside of the building and be illuminated at night.

The P&Z Commission recently approved language to allow wall signs on the upper floor of structures, but the applicant must occupy at least 40% of the building’s total floor area to be eligible. Staff plans to look into whether the firm will use that much of the office building, and no action was taken on the request.

Inline Plastics logo

People walking on the Riverwalk may soon notice new lettering on the Inline Plastics factory building on Canal Street, between Howe Avenue and Veterans Memorial Park.

Inline Plastics recently updated its logo, and will replace existing logo signs with the new logo on the Canal Street and Wharf Street sides of the building. The logos, which are lit up at night, are highly visible from Route 8.

Inline Plastics manufactures small, thin plastic containers used for takeout food and grocery items.

Pool company move

Sterling Pool has received zoning approval to move into a small retail building at 495 River Road, leaving its longtime downtown Shelton location farther north.

The new space is about 1,000 square feet and should be used by three employees, P&Z staff said.

Sterling Pool builds and services swimming pools and sells related equipment and supplies. It had been located on Howe Avenue for more than three decades.