PAINTING THE TOWN PINK: Valley initiative kicks off Monday in Shelton

The fifth annual The Valley Goes Pink initiative will kick off with an event in Shelton on Monday night. The opening celebration will take place Monday, Sept. 29 from 5-10 p.m. at Wellington’s Restaurant, 51 Huntington Ave.

The Valley Goes Pink committee members will wait on guests and all tips will go directly to the cause. Wine bags will be distributed for donations throughout October and can be returned at the closing event Oct. 27, also planned for Wellingtons.

The Valley Goes Pink is a grassroots, community-wide effort throughout the Lower Naugatuck Valley to create awareness about breast cancer and the importance of early detection, support the Hewitt Center for Breast Wellness at Griffin Hospital, and showcase partnering organizations.

Pink Parties to dress-down days

In October, a variety of fund-raising events and marketing programs will be held to raise awareness and support for the cause.

From hosting Pink Parties in homes, to “pinkifying” businesses with ribbons or lights, or hosting dress-down days and auctions, residents and businesses are encouraged to get involved to support the cause.

The 2014 campaign theme is, “Early Detection Saves Lives.” All proceeds stay in the Valley. During the past four years, the Valley Goes Pink has raised more than $200,000.

For more information on how to go Pink, including a calendar of events, go to or contact Griffin Hospital’s Development Fund at or 203-732-7504.