COMMENTARY: Rethinking first class in the sky with Mint
Any regular reader of this column knows that I hate flying. I love travel, but getting there by air is a pain — and getting worse.
And once on the plane, the airlines’ seats and service make The Fung Wah Bus seem like a viable alternative.
Why is it that airlines are all vying for the cheapest products instead of the best? Why this race to the bottom where low-cost-carriers like Spirit and Southwest are the models instead of overseas service exemplars like Singapore and Emirates?
Paying more to get more
I, for one, am willing to pay more to get more. I may not opt for first class, but I will only fly in business class on flights to California. It’s worth it.
But the legacy carriers like American and United ask for $1,600 one-way from New York to Los Angeles, and they get it. Their business class is full, thanks to frequent flyer upgrades. But now there’s a cheaper, better alternative: JetBlue.
When JetBlue began as a low-cost carrier in 2000, it found a loyal following by offering high frequency, friendly and comfortable flights.
Today they are an international carrier serving 87 destinations with more than 200 aircraft. And they have one of the hottest terminals at New York’s JFK Airport, T5.
And 10 of their newest planes, A-321s, now offer a new product, Mint, with truly first-class seating at lower-than-business class fares. I finally had a chance to sample the service on a recent flight to LAX (Los Angeles).
Seating, meals, a welcome note
First, there’s the seating. There are just 16 seats with full, 6-foot lie-flat beds. I lucked out and got one of the four “private cabins” with 22-inch wide seats and a sliding door to the corridor.
My TV was a 15-inch flat-screen with live satellite feed, movies and SiriusXM Radio. I had two AC outlets and a pair of USB plugs keeping all my gear fully-charged.
When I boarded I found a welcome note, written by hand, from the flight crew thanking me for my business. Also awaiting was a full duvet and pillow, an amenities kit and free WiFi, coast to coast.
After take-off came the usual beverages and a most unusual meal — the choice of three tapas-like entrees from a menu of five being offered, prepared by Saxon+Parole. The lobster mac-and-cheese was to die for.
But they also had Kosher, vegan and gluten-free options. And coming soon, an on-board cappuccino machine.
A fair price
The service was amazing. This was one of the best flights ever, and I’ve logged miles for decades on five continents. And the ticket was only $599 one-way. I’d gladly have paid more.
The bad news is this amazing product is only available on flights from JFK to LAX (seven a day), and San Francisco (five times daily). Rumor has it they may also add trans-con flights from Boston, but you won’t be flying Mint on your way to Orlando anytime soon. To the Caribbean, maybe.
So kudos to JetBlue — which promotes itself as “New York’s hometown airline” — for continuing to be innovative in offering more for less and making flying fun again.
Jim Cameron is founder of the Commuter Action Group. The opinions expressed here are only his own. Reach him at CommuterActionGroup@gmail.com.
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