As a freelance contributor to this paper — and I do mean free — I'm not surprised that I wasn't consulted for my opinion on the recent name change. But the good thing about having a column like this is that I don't have to wait to be asked for my opinions. I can just go ahead and offer them. And here's mine on the new name: I hate it!
Okay, maybe ‘hate’ is a little strong. But I really don't like it. To me, The Herald sounds like a really lame superhero. Or worse, just some guy named Harold who talks about himself in the third person. And of course there's the whole “Hark!” thing. Maybe it's just me, but it's hard to read the news while humming about the herald angels singing.